Sponsorship CPM by Creator Niche
| Niche | Sponsorship CPM Range | Avg Deal Size (Mid-Tier) | Who's Paying |
|---|---|---|---|
| Finance / Investing | $40 – $80 | $3,000 – $8,000 | Fintech, banks, brokerages |
| B2B SaaS / Productivity | $35 – $60 | $2,500 – $6,000 | SaaS companies, tools |
| Legal / Insurance | $30 – $55 | $2,000 – $5,500 | Legaltech, insurers |
| Real Estate | $25 – $50 | $2,000 – $5,000 | Prop tech, mortgage co. |
| Tech Reviews (consumer) | $20 – $40 | $1,500 – $4,000 | Electronics, VPNs, software |
| Health & Wellness | $15 – $30 | $1,000 – $3,000 | Supplements, telehealth |
| Education / Tutoring | $12 – $25 | $800 – $2,500 | Online learning platforms |
| Lifestyle / General | $10 – $20 | $600 – $2,000 | CPG, subscription boxes |
| Gaming | $8 – $15 | $400 – $1,500 | PC hardware, game studios |
Why the Niche Gap Exists
The gap between Finance ($40–$80 CPM) and Gaming ($8–$15 CPM) sponsorships comes down to customer lifetime value. A financial services customer is worth $500–$5,000+ to a brand. A gaming customer buys a $30–$70 game once. Brands allocate ad spend proportional to their customer acquisition economics — Finance brands simply earn more per conversion, so they can pay more per impression.
How to Use Niche CPM to Set Your Rate
Multiply your average views per video by your niche's median sponsorship CPM divided by 1,000. A Health creator averaging 60,000 views at $22 CPM should charge: 60 × $22 = $1,320 for a 60-second integration as a starting point. This is your floor — not your ask. Add 20–30% as your actual ask, leaving room to 'compromise' to your actual target.
Premium vs. Standard Niche Rates
Within each niche, creators with highly engaged audiences in high-income geographies (US, UK, AU) command the premium end of the CPM range. Creators with global or younger audiences command the standard rate. Knowing where your audience falls helps you negotiate accurately.
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