Per-View Earnings by Niche
| Niche | Avg RPM | Earnings per 1,000 Views | Earnings per 100,000 Views |
|---|---|---|---|
| Personal Finance | $15 | $15.00 | $1,500 |
| Business / SaaS | $12 | $12.00 | $1,200 |
| Tech Reviews | $8 | $8.00 | $800 |
| Health & Fitness | $6 | $6.00 | $600 |
| Education / How-To | $5 | $5.00 | $500 |
| Entertainment | $4 | $4.00 | $400 |
| Gaming | $3 | $3.00 | $300 |
| Food & Cooking | $3.50 | $3.50 | $350 |
Per-View = RPM ÷ 1,000
If your RPM is $10, you earn $0.010 per view. At 500,000 monthly views, that's $5,000/month from AdSense alone. The formula is simple — the lever is which niche you're in.
Why 'Per View' Is Misleading
Not every view generates an ad impression. YouTube estimates that roughly 40–60% of views are monetized — viewers with ad blockers, premium subscribers, and viewers who close before an ad loads don't generate revenue. Your RPM already accounts for this because it's calculated against total views, not just monetized ones.
Geography Has the Biggest Impact
| Country | Approx CPM Multiplier vs. Global Average |
|---|---|
| United States | 3–5× |
| United Kingdom | 2.5–4× |
| Canada / Australia | 2–3× |
| Western Europe | 1.5–2.5× |
| India | 0.3–0.6× |
| Southeast Asia | 0.2–0.5× |
| Latin America | 0.3–0.7× |
Video Length and Per-View Earnings
Videos under 8 minutes can only run pre-roll ads — one ad slot per view. Videos over 8 minutes qualify for mid-roll ads. A 15-minute Finance video might show 3–4 ad slots, tripling the per-view revenue compared to a 6-minute video on the same topic. This is why Finance creators who post long, detailed videos consistently outperform those posting short clips.
YouTube Shorts: A Warning
YouTube Shorts pays $0.00003 to $0.00012 per view — roughly 100× less than long-form. Shorts are a growth tool, not a revenue tool. A creator earning $0.015 per long-form view would need 100× more Shorts views to match the same income. Build your audience with Shorts; earn your income with long-form.
The Per-View Income Goal
Most full-time creators target $0.01–$0.02 per view from AdSense. With sponsorships on top, total per-view blended earnings of $0.05–$0.10 are achievable in high-CPM niches. That means 1 million monthly views = $50,000–$100,000/year.
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